I was hired by Donate Life Northwest to produce a video for their Fundraiser Breakfast event. But when tasked with a project which I really have a passion for, like documentary film and audio creation, I tend to go "all in" to create something that really knocks a client's socks off.
Such was the case with this project. Not only did I produce a video for their morning fundraiser event, I also produced a campaign of six videos and five audio pieces that feature the stories of organ donors and recipients. One of the videos was also Spanish only, in order to help raise awareness of the issue in the Hispanic community, where organ donation isn't as prevalent.
Such was the case with this project. Not only did I produce a video for their morning fundraiser event, I also produced a campaign of six videos and five audio pieces that feature the stories of organ donors and recipients. One of the videos was also Spanish only, in order to help raise awareness of the issue in the Hispanic community, where organ donation isn't as prevalent.
Donate Life Northwest registers and educates residents of Oregon and Southwest Washington about organ, eye and tissue donation. They also provide a supportive community for all those whose lives have been touched by donation. To learn more about them go to donatelifenw.org/
They were a great client to work with and I look forward to possibly working with them some more in the future.
Below are the videos and their accompanying audio stories. Please give them a watch/listen and then consider signing up to become and organ donor. You might just save someone's life.
Here's the corresponding audio story.
Alexis And Karen's Story
Here's the corresponding audio story:
Jan's Story
Here's the corresponding audio story:
Gus and Travis
The corresponding audio story.
Alysia's Story
The corresponding audio story:
Gerry's Story
The following is a Spanish only video.
Some further thoughts about this project:
I've been watching the response to posts about this project on social media. It's an interesting way to gauge audiences of the various social media sites.
Because of the serious and personal nature of these stories, on some social sites which cater to younger audiences with less awareness of their own mortality (Youtube, Instagram) the response is minimal. But on sites with a high amount of empathic users, such as Pinterest, these posts have been gathering a fair amount of views.
Following this response would provides insight into the key targets Donate Life to seek donations and/or organ donor sign ups from.